Amplitude

Category: Analytics/Attribution

Product analytics, repositioned around AI agents.

Amplitude answers what people actually do in your product or on your site, as opposed to what marketing attribution says brought them there. The core is behavioural analytics: funnels, retention curves, cohort analysis, user paths and segment comparison, built so a marketer can ask a question without writing SQL. Around it sit session replay, experimentation and feature flags, a customer data platform, and audience syncing out to ad and marketing tools. The company has repositioned as an AI analytics platform rather than a product analytics one, launching a set of agents in early 2026 covering a global question-answering agent, dashboard monitoring that watches for anomalies, web experimentation and feedback analysis. It acquired Statsig's brand and customers in 2026, which overlaps with its own experimentation line. The first-party MCP server is the strongest part for this audience: remote, OAuth, available on every plan including free.

Our verdict

The reference tool for behavioural analytics, and the MCP implementation is among the best we have found anywhere: remote, OAuth, available on every plan including free, with native connectors across Claude, Cursor, ChatGPT, Codex and Notion, and it inherits your existing Amplitude permissions rather than bypassing them. It can build charts, cohorts and experiments from a conversation, though it cannot ingest production events. Three practical notes. The free tier appears to have been cut from ten million to two million events a month during 2026 with no announcement we could find, so check your volume before assuming the free plan still covers you. Paid pricing above free is effectively sales-led, with no public price ladder, which makes budgeting hard. And the Statsig acquisition overlaps directly with Amplitude's own experimentation product, so if you are buying for experimentation specifically, ask which line is being invested in. EU data sits in Frankfurt; there is no UK region.

Best for: Product-led teams and growth marketers who need to understand in-product behaviour, not just acquisition, and who have the event volume to justify it.

Pros

  • Remote MCP server with OAuth on every plan including free, inheriting your permissions
  • Native connectors across Claude, Cursor, ChatGPT, Codex and Notion
  • Behavioural analysis a marketer can run without writing SQL
  • Session replay, experimentation and a CDP in the same platform
  • Audience syncing out to ad and marketing tools
  • EU data residency in Frankfurt, with UK addendum in the DPA

Cons

  • Free tier appears cut from ten million to two million events with no announcement
  • No public price ladder above free, so budgeting requires a sales conversation
  • The Statsig acquisition overlaps its own experimentation line, so ask what is being invested in
  • No UK data region, only Frankfurt
  • Overages bill at 1.2x and accounts can be suspended well above purchased volume

Pricing: Free to 2m events/mo, paid pricing sales-led (Freemium)

Rating: 4.5/5