Category: Lead Gen/Data
Contact data, sequencing and dialling in one, MCP on every plan.
Apollo combines a large B2B contact database with the tooling to act on it, which is why so many small sales teams run their entire outbound motion inside it rather than buying data and sequencing separately. You filter a prospect list on job title, seniority, department, company size, industry, technology and intent signals, reveal verified emails and direct dials, then push straight into email sequences, a dialler with call recording, LinkedIn tasks and its own CRM, or sync to Salesforce or HubSpot. There is a Chrome extension for working from LinkedIn, website visitor identification, and conversation intelligence. The company repositioned in late 2026 as an AI go-to-market system, adding an intelligence layer and agent tooling, though some of the newest components are still closed beta rather than shipped. Credits pool across the team and reset monthly. There is a first-party MCP server with OAuth and native connectors in Claude, ChatGPT and Perplexity.
The best value in sales data, and the free tier is more useful than it has any right to be. Having the database, the sequencer and the dialler in one place removes an entire integration problem, and for a team of under ten that is often the difference between an outbound motion existing and not. The MCP server is one of the most complete we have seen, OAuth-based, available on every plan including free with no separate charge, and with native connectors in three assistants. Three things to be straight about. Credits do not roll over and add-on credits auto-renew until you manually set the slider back to zero, which is a real bill-shock mechanic worth diarising. European data quality sits well behind US coverage, with reviewers consistently reporting stale titles and invalid phone numbers, so UK buyers should test before committing. And Apollo holding ISO 27001 and claiming GDPR compliance covers its own practices, not your lawful basis for contacting UK and EU prospects, which remains your problem.
Best for: Small and mid-size B2B sales teams who want data and execution in one subscription rather than paying separately for both.
Pricing: Free, then from around $49/user/mo (Freemium)
Rating: 4.5/5