Apollo.io

Category: Lead Gen/Data

B2B contact data and sales engagement, the SMB and mid-market standard.

Apollo.io is the SMB-to-mid-market B2B contact database and sales engagement platform, find prospects, enrich data, run outbound sequences, integrate with CRM. The free tier is unusually generous and the paid tiers undercut ZoomInfo and Cognism meaningfully. AI features (Apollo AI) added prospect summaries, email drafting, and signal-based prospecting. Used widely by SDRs and growth teams as the default outbound stack. Worth choosing over ZoomInfo for SMB and mid-market scale.

Our verdict

Sales engagement and contact data platform combining database, sequences, and intelligence. Worth using if you want one platform covering prospecting and outreach and ZoomInfo's price tag is out of reach.

Best for: SMB and mid-market B2B teams running outbound prospecting and sales engagement on a budget.

Pros

• Generous free tier, workable for evaluation and small teams
• Lower pricing than ZoomInfo at comparable data depth
• Engagement and dialer included in higher tiers

Cons

• Data coverage is strongest in the US and varies by region
• Pricing tier features can take time to map to your use case
• ZoomInfo offers more depth in some enterprise categories

Pricing: Free + paid from $49/seat/mo (Freemium)

Rating: 4/5