Category: Sales/CRM
Modern CRM with a proper OAuth MCP server.
Attio is a CRM built on a flexible data model, where you define the objects, attributes and relationships rather than bending your process to fit a fixed sales pipeline, which suits partnerships, investment, agency and other non-linear businesses as well as conventional sales. It syncs email and calendar automatically to build the relationship history without manual logging, and has repositioned around what it calls agentic revenue with a universal context layer. There is a hosted first-party MCP server using OAuth only with no API keys, where write tools require approval. It publishes pound pricing, and raised prices in mid-2026, so older figures circulating are out of date.
The best-designed modern CRM, and the flexible data model is the reason: if your business runs on partnerships, investments or client relationships rather than a linear deal pipeline, every conventional CRM fights you and Attio does not. Automatic email and calendar sync means the record stays current without anyone logging activity, which is the failure mode that kills most CRM rollouts. The MCP server is well built, OAuth only with no API keys to leak and approval required on writes, which is the right security posture. Pound pricing is a plus. Three things to know. Prices rose in mid-2026, so figures you find elsewhere are likely stale. There is no EU or UK data residency region, with the agreement running on standard clauses, and their own AI policy confirms processing may leave the European Economic Area. And AI credits exhaust quickly, while the entry tier caps at ten seats.
Best for: Teams whose process does not fit a standard sales pipeline, and who want a CRM an agent can safely operate.
Pricing: Free, then from around £27/seat/mo billed yearly (Freemium)
Rating: 4.5/5