Category: Automation/Workflow
Rules-based automation across Meta, TikTok, Snapchat and Google ads.
Birch, previously Revealbot, is the layer that runs your ad accounts when you are not watching them. You build automated rules in a visual editor, if CPA goes above this for two days, pause the ad set; if ROAS holds above that, raise the budget 20%; refresh the creative when frequency crosses a threshold, and they execute across Meta, TikTok, Snapchat and Google Ads without you logging in. Beyond rules there is bulk creation and editing so you can launch dozens of ad sets from a sheet, cross-platform reporting with custom metrics, Slack and email alerts when something breaks, and automated reports for clients. It also now ships an MCP server, which means you can connect your ad data and automations directly into Claude or another assistant and work with the account in conversation rather than through the UI.
Genuinely useful if you spend enough that manual optimisation is eating your day. The rules engine is deeper than the native automated rules in Meta or Google, the cross-platform view is the real win, and bulk creation turns a two-hour launch into ten minutes. The MCP server is a notable addition for this audience: being able to interrogate and adjust accounts through Claude is a different working pattern to clicking through a dashboard, and very few competitors offer it. Caveats are fair rather than damning. Pricing tracks ad spend so it needs volume to make sense, and automation is only as good as the rules you write, so a badly specified rule will scale a mistake faster than you would by hand. Start with conservative rules and alerts before handing over budget decisions.
Best for: Media buyers and agencies managing meaningful spend across more than one ad platform who are currently doing budget and pausing decisions by hand every morning.
Pricing: From around $49/mo, tiered to ad spend (Paid)
Rating: 4/5