Brand24

Category: Analytics/Attribution

Media monitoring that now tracks AI answers too.

Brand24 monitors mentions of your brand, competitors or any keyword across social networks, news, blogs, forums, podcasts and reviews, in near real time. Beyond the alert feed it does sentiment analysis on every tier, influencer and reach scoring to tell you which mentions actually matter, volume and reach charts with anomaly detection so a spike reaches you before someone else notices it, and exportable reports. The AI layer adds topic clustering, insight summaries and a brand assistant you can question, on the higher tiers. The newer and more interesting addition is AI visibility tracking, sold as a paid add-on on every tier and branded separately as Chatbeat, which follows how your brand appears in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. There is an official first-party remote MCP server with OAuth for subscribers. Worth knowing the ownership: Semrush holds a majority stake, and the company's Warsaw listing was suspended in early 2026 pending a buyout.

Our verdict

A solid monitoring tool with an unusually good reason to look at it right now, which is that the same subscription can cover both traditional mentions and AI visibility. Most teams are currently buying a listening tool and a separate AI-visibility tool; consolidating those is a real saving, and the anomaly detection on mention volume is the feature that earns its keep, because being told about a spike beats discovering it yourself. The official MCP server with OAuth is a genuine plus. Three honest notes. It is expensive relative to its peers, starting around $199 a month, and the keyword limits are tight at the lower tiers, which is the most common complaint. The AI visibility module is a paid add-on on every tier rather than included, so the consolidation saving is smaller than it first looks. And the ownership position is worth knowing: Semrush holds a majority stake and the Warsaw listing was suspended pending a squeeze-out, so if you had it filed as an independent Polish company, that is out of date.

Best for: PR and brand teams who need to know what is being said about them, and marketers wanting one tool covering both social mentions and AI answers.

Pros

  • Official first-party remote MCP server with OAuth
  • Covers both traditional mention monitoring and AI visibility in one subscription
  • Anomaly detection flags a volume spike before you would notice it yourself
  • Sentiment analysis included on every tier, not held back
  • Monitors podcasts and reviews, not just social and news
  • EU-hosted in Poland, which simplifies a UK data-transfer review

Cons

  • Expensive relative to peers, starting around $199 a month
  • Keyword limits are tight at lower tiers, the most common complaint
  • AI visibility is a paid add-on on every tier rather than included
  • The REST API carries an extra fee except on the top tier
  • Now majority-owned by Semrush, with its Warsaw listing suspended pending buyout
  • Sentiment accuracy is weaker on non-English content

Pricing: From $199/mo billed yearly (Paid)

Rating: 4/5