Braze

Category: Email/Newsletter

Enterprise multichannel customer engagement, email, push, SMS, and in-app.

Braze is the enterprise customer engagement platform, email, push notifications, SMS, in-app messaging, and increasingly conversational and AI-driven journeys. Used by enterprise consumer brands, retailers, and apps for lifecycle marketing at real scale. AI features (Sage AI) added across journey orchestration, content generation, and predictive segmentation. Pricing reflects enterprise positioning; SMBs should look at ActiveCampaign or Customer.io.

Our verdict

Enterprise customer engagement platform for cross-channel messaging at scale, AI features layered throughout. Worth using if you're a large consumer brand needing serious orchestration across email, push, in-app, and SMS.

Best for: Enterprise consumer brands and apps running multichannel lifecycle marketing at scale.

Pros

• True multichannel orchestration across email, push, SMS, in-app
• Strong real-time data and segmentation
• Enterprise scale and compliance

Cons

• Pricing is enterprise-tier
• Implementation is a multi-quarter project rather than a quick switch-on
• Best ROI is at consumer-app scale

Pricing: Custom (Enterprise)

Rating: 4/5