Brevo

Category: Email/Newsletter

European Mailchimp alternative with strong SMS and transactional email.

Brevo (formerly Sendinblue) is the European email and marketing platform, email, SMS, WhatsApp, chat, CRM, transactional email, competing with Mailchimp on price and SMB depth. GDPR-native makes it the obvious choice for European SMBs. AI features added writing assistance and predictive sending. Pricing is friendlier than Mailchimp at most tiers; the free tier is generous for evaluation.

Our verdict

Mid-market marketing platform combining email, SMS, and CRM with AI features. Worth using if you want a more affordable alternative to ActiveCampaign or HubSpot Marketing Hub with similar feature breadth.

Best for: European SMBs needing email plus SMS and transactional under one GDPR-native platform.

Pros

• GDPR-native, built for European data compliance
• Strong transactional email and SMS alongside marketing
• Friendlier pricing than Mailchimp

Cons

• Integration ecosystem is smaller than Mailchimp's
• Brand recognition is lower than larger competitors
• Some features feel less polished than category leaders

Pricing: Free + paid from $9/mo (Freemium)

Rating: 4/5