Category: Social/Community
Simple, per-channel scheduling with a real MCP server.
Buffer is the simplest credible scheduler, priced per channel rather than per seat, which suits solo marketers and small teams who want a handful of accounts rather than a client roster. It covers scheduling, a content calendar, basic analytics, an engagement inbox, a link-in-bio page and AI assistance for drafting and repurposing. A new GraphQL public API launched in May 2026 alongside a first-party MCP server with around twenty tools and a command-line interface; the legacy REST API retires in early 2027. MCP calls draw on a monthly API budget that scales with your plan, including on the free tier.
Does less than its competitors on purpose, and that remains the reason to pick it: per-channel pricing means you pay for what you use rather than for seats, and the interface stays out of the way. For one person running three or four accounts it is hard to beat on value or simplicity. The MCP server with around twenty tools and a CLI is a genuine addition and is available within the free tier's API budget, which is generous. Two things worth knowing. The MCP token reaches the whole account with no per-organisation scoping, so if you manage multiple clients in one Buffer account, an agent has access to all of them, which is worth thinking about before connecting it. And despite UK VAT being applied, there is no GBP pricing and the UK page redirects, so you are billed in dollars. The legacy REST API retires in early 2027, so anything built on it needs migrating.
Best for: Solo marketers and small teams who want a few channels scheduled reliably without an agency-scale tool.
Pricing: Free, then $5/channel/mo billed yearly (Freemium)
Rating: 4/5