Citable

Category: AI Search/Research

AI visibility built around shoppers and revenue, not mentions.

Citable tracks prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, Grok and Muse, with engine access tiered so the entry plan covers ChatGPT only and higher plans add more. What separates it from the pure trackers is that it has repositioned around commerce: it builds evolving shopper personas rather than static prompt lists, tracks by location, reads attribution from actual store orders rather than inferring it, supports a Shopify agentic storefront, and can run ChatGPT Ads campaigns. Social listening and media placement across a large outlet network sit alongside, plus AI-citable content production. MCP access is included on every tier, metered by call volume. Note the correct address is getcitable.com; the bare citable.com domain is a held legacy registration with no site on it.

Our verdict

The commerce framing is the right instinct and increasingly where this category is heading. Reading attribution from real store orders rather than inferring from referral data is a meaningfully better measurement approach, particularly since several AI platforms strip referrer information and undercount by default. Evolving shopper personas beat a static prompt list, because the way people ask changes. MCP on every tier, metered by calls, is unusually generous. Two published case studies with attributed quotes and concrete revenue figures is more evidence than most tools in this category offer, though they are vendor-reported. Be clear on two things. The upper tiers include a dedicated manager and are closer to a managed service than software, which changes what you are buying. And it is small and founder-led with no disclosed funding, so weigh that against a long commitment. Worth noting there are several unrelated products called Citable, so make sure you are looking at the right one.

Best for: Ecommerce brands who want AI visibility measured against orders rather than mention counts, and who will use the managed support on higher tiers.

Pros

  • Reads attribution from actual store orders rather than inferring from referrals
  • MCP access included on every tier, metered by call volume
  • Evolving shopper personas rather than a static prompt list
  • Tracks seven AI engines, with location-level results
  • Two named case studies with concrete revenue figures
  • Free audit with no card, plus a seven-day trial on the lower tiers

Cons

  • Engine access is tiered, so the entry plan covers ChatGPT only
  • Upper tiers are closer to a managed service than software
  • Small and founder-led with no disclosed funding
  • Case study figures are vendor-reported rather than independently verified
  • Several unrelated products share the Citable name, so check you have the right one

Pricing: From $99/mo, 7-day trial (Paid)

Rating: 4/5