Cognism

Category: Lead Gen/Data

GDPR-compliant B2B data, Europe's serious ZoomInfo alternative.

Cognism is the GDPR-native B2B contact data platform, strong European coverage, mobile numbers, intent data, and compliance-first sourcing. The European answer to ZoomInfo and Apollo, used by mid-market and enterprise B2B teams operating across Europe and globally. AI features (Diamond Data verification, intent scoring) added meaningful depth. Pricing positioned for serious B2B sales orgs; SMBs should look at Apollo for budget reasons.

Our verdict

B2B contact and intent data platform, particularly strong in EMEA where ZoomInfo coverage is thinner. Worth using if you're a B2B team selling into Europe and need accurate, compliant contact data.

Best for: Mid-market and enterprise B2B teams running European and global outbound with GDPR compliance.

Pros

• Best European B2B data coverage
• GDPR-native compliance built into the data layer
• Strong mobile phone data for outbound calling

Cons

• Pricing is enterprise-tier, not for SMB
• US coverage depth is less than ZoomInfo
• Implementation involves meaningful onboarding

Pricing: Custom (Enterprise)

Rating: 4/5