Constant Contact

Category: Email/Newsletter

Legacy SMB email platform, still strong for non-techy small businesses.

Constant Contact is one of the longest-running SMB email platforms, email, simple automation, surveys, events, and social posting. The audience is non-technical small business owners, restaurants, retailers, non-profits, professional services, who want email marketing that's friendlier than Mailchimp's increasingly product-led approach. AI features added writing assistance. Pricing tiers feel old-school but the platform is stable and well-supported. Less compelling for digital-first or tech-savvy marketers.

Our verdict

Long-standing small-business email platform with AI features added in recent years. Worth using if simplicity and support matter more than feature depth and you're not running advanced lifecycle marketing.

Best for: Non-technical small business owners (retail, restaurants, services, non-profits) who want friendly email marketing.

Pros

  • Designed for non-technical small business owners
  • Stable, well-supported platform
  • Strong customer support

Cons

  • Feature depth is less developed than Mailchimp or ActiveCampaign
  • UI feels more traditional than newer entrants
  • Better suited to small business than digital-first marketers

Pricing: $12/mo (Paid)

Rating: 3.5/5