Crazy Egg

Category: Analytics/Attribution

The original heatmap tool, still useful for quick CRO insights.

Crazy Egg is the heatmap and CRO tool that predates Hotjar by years. Click maps, scroll maps, session recordings, A/B testing, and form analytics in one product. For SMB and mid-market teams running quick CRO experiments, it does the job at a friendlier price than ContentSquare or FullStory. Less depth than category leaders on AI-driven insight generation, but the fundamentals are solid and the pricing is fair. Worth using when you need answers about a specific page rather than enterprise-wide journey analytics.

Our verdict

Long-standing heatmap and session recording tool with AI insight features added. Worth using if you want a stable, well-priced option for visual analytics on landing pages and site experiments.

Best for: SMB and mid-market marketers running CRO on specific pages without enterprise tooling.

Pros

• Friendly pricing for SMB and mid-market
• Solid heatmap and recording fundamentals
• A/B testing bundled in

Cons

• Less AI-driven insight than newer competitors
• UI feels more traditional than Hotjar or Microsoft Clarity
• Integration breadth with the modern stack is more limited

Pricing: $29/mo (Paid)

Rating: 3.5/5