Criteo

Category: Automation/Workflow

Retail media and retargeting, with a documented MCP endpoint.

Criteo is a commerce media company running retail media networks for retailers and performance advertising for brands, with retargeting as its historical core. It operates a large retail media supply, a demand-side platform, and an agentic commerce recommendation service added in 2026. There is a documented first-party MCP server with a production endpoint and several knowledge-focused endpoints alongside it, requiring a Criteo-provisioned API application and organisation-level approval from your account team; ChatGPT and Claude are both named as validated clients. Worth knowing on corporate structure: the company redomiciled from France to Luxembourg in July 2026 with a stated intention to redomicile to the United States in January 2027, which changes the contracting entity.

Our verdict

Still a serious retail media business and the MCP implementation is properly documented, which is more than most adtech can say; the production endpoint is published and the approval process is clear. The agentic commerce work is a sensible direction. We would not list it without noting two things, though. Commercially the business has been going backwards, with revenue down year on year, retail media down more than twenty per cent, guidance cut twice in 2026 and a significant client lost, which is relevant if you are considering a multi-year commitment. And on privacy, the French regulator fined Criteo forty million euros in 2023 over consent and transparency following complaints from privacy campaigners, which remains the most substantial enforcement action against any vendor in this directory. There is no UK data residency statement we could verify. Note also that their MCP terms put responsibility for AI-initiated spend squarely on the customer, which is worth reading before letting an agent near a budget.

Best for: Retailers building a retail media network, and brands buying into one at scale.

Pros

  • Documented first-party MCP server with a published production endpoint
  • ChatGPT and Claude both named as validated clients
  • Large retail media supply across many retailer networks
  • Agentic commerce recommendation service added in 2026
  • Long-established with deep commerce data

Cons

  • A forty million euro French regulatory fine in 2023 over consent and transparency
  • Revenue declining, with retail media down over twenty per cent and guidance cut twice in 2026
  • Redomiciling to the US in January 2027, which changes the contracting entity
  • Their MCP terms place responsibility for AI-initiated spend on the customer
  • No verifiable UK data residency statement
  • Quote-only, with no published minimums

Pricing: Pricing on application (Enterprise)

Rating: 3.5/5