Drift (discontinued)

Category: Sales/CRM

Discontinued. Salesloft now points customers to 1Mind.

Drift pioneered conversational marketing, putting a chatbot on B2B websites to qualify visitors and book meetings in real time rather than behind a form. Salesloft acquired it in February 2024, and the product has since been retired: drift.com now redirects to Salesloft, which announced the sunset in early 2026 and points customers to 1Mind, a third-party partner, as the successor. Worth being precise, because it is unusual: Drift was not renamed into a Salesloft module. Salesloft replaced it with someone else's product and refers existing customers rather than migrating them. Legacy tenants still resolve and no global end-of-life date has been published, but no new business is being sold and development has ended. We are keeping this listing so that anyone searching finds the current position rather than an old pricing page.

Our verdict

Listed as a signpost, not a recommendation. If you are still running Drift, the position is that Salesloft acquired it in 2024, announced the sunset in early 2026 and now refers customers to 1Mind, a separate company. That is a referral, not a migration, so you are starting a new procurement rather than being moved. There is no published global end-of-life date, so legacy tenants continue for now, but plan on the assumption it ends. One other thing existing customers should know: Drift was the attack vector in a significant August 2025 security incident where compromised authentication tokens were used to pull data from customers' Salesforce environments. If you were a Drift customer during that period and have not reviewed it, do. For conversational qualification today, look at 1Mind, Intercom, Qualified or the chat agents built into your existing platform.

Best for: Existing Drift customers establishing where they stand, rather than anyone evaluating it fresh.

Pros

  • Pioneered conversational marketing and was genuinely good at it
  • Legacy tenants still resolve, so existing customers are not cut off overnight

Cons

  • Discontinued, with drift.com redirecting to Salesloft
  • The successor is 1Mind, a separate company, so you face a new procurement not a migration
  • No new business is sold and development has ended
  • Drift was the attack vector in an August 2025 incident affecting customers' Salesforce data
  • No published global end-of-life date, so plan rather than wait

Pricing: No longer sold (Enterprise)

Rating: 2.5/5