Drift

Category: Sales/CRM

B2B conversational marketing, now owned by Salesloft.

Drift is the B2B conversational marketing platform, chatbots, live chat, and conversational landing pages for B2B buying experiences. Acquired by Salesloft in 2024 and increasingly integrated into the broader Salesloft sales engagement stack. AI features layered across conversation routing, qualification, and meeting booking. Used by enterprise B2B marketing teams; post-Salesloft roadmap less clear for standalone Drift use. Worth tracking the integration trajectory.

Our verdict

Conversational marketing platform with AI chat and routing, now part of Salesloft. Worth using if you're a B2B team where website chat is a primary lead source and you need routing and qualification automation.

Best for: Enterprise B2B marketing teams (especially Salesloft customers) running conversational marketing.

Pros

• Strong B2B conversational marketing roots
• Integration with Salesloft adds sales-engagement depth
• AI features mature on B2B use cases

Cons

• Post-acquisition roadmap is worth confirming with the vendor
• Pricing is enterprise-tier
• Standalone value vs the wider Salesloft stack is worth comparing

Pricing: Custom (Enterprise)

Rating: 3.5/5