Drip

Category: Email/Newsletter

Ecommerce email and SMS, Klaviyo's friendlier-priced alternative.

Drip is the ecommerce-focused email and SMS marketing platform, workflows, segmentation, and behavioural automation built for online stores, especially Shopify and WooCommerce. The pitch is Klaviyo-style ecommerce sophistication at meaningfully lower pricing for mid-market stores. AI features added across content and automation. Worth a serious look for ecommerce brands not yet at Klaviyo-justifying scale.

Our verdict

Ecommerce-focused email and SMS platform, mid-market alternative to Klaviyo. Worth using if you're a DTC brand looking for capable ecommerce automation without Klaviyo's pricing at scale.

Best for: Mid-market ecommerce brands wanting Klaviyo-style depth at SMB-friendly pricing.

Pros

• Ecommerce-focused workflows beat generic email tools
• Lower pricing than Klaviyo at comparable feature depth
• Strong Shopify and WooCommerce integration

Cons

• Integration ecosystem is smaller than Klaviyo's
• Brand recognition is lower in ecommerce circles
• Some workflow features are less mature than category leaders

Pricing: $39/mo (Paid)

Rating: 3.5/5