Figma

Category: AI Image/Design

Where product design lives, and where AI is reshaping the design workflow.

Figma is the de facto design tool for product and web teams, and over the past year it's added AI features that matter for marketers, Make Designs (text-to-mockup), Make Prototype, AI-assisted variants, and First Draft for layout generation. Most marketing teams won't use Figma daily, but the ones who collaborate with product, brand, or design teams need to be literate in it. Worth using when you're working alongside designers, building landing-page wireframes before handoff to dev, or running brand-system work. Free tier is generous; Pro tiers add the AI features and collaboration depth.

Our verdict

The tool every designer you work with already uses, and Make AI is starting to earn its keep. Worth the seat if you collaborate with designers; overkill if you don't.

Best for: Marketers collaborating with product, brand, or design teams on systems and prototypes.

Pros

  • Industry standard, every designer you'll hire knows it
  • AI features now generate real first-draft layouts from prompts
  • Collaboration is real-time and frictionless across teams

Cons

  • Best fit when collaborating with designers, more than most marketers need otherwise
  • Learning curve is steep for non-designers
  • Most advanced AI features sit behind paid tiers

Pricing: Free + paid from $15/seat/mo (Freemium)

Rating: 4.5/5