Category: Automation/Workflow
The CRM for marketing and partnerships teams who hate Salesforce.
Folk is a modern, simple CRM aimed at marketing, partnerships, and small sales teams who find Salesforce overkill and HubSpot too heavy. The pitch is that contact management should feel like a smart spreadsheet, not enterprise software, with AI for enrichment, drafting, and outreach baked in. LinkedIn integration is meaningfully better than competitors. Used by marketing, PR, partnerships, and BD teams who treat relationships as the core workflow. Less suited as a true sales CRM at scale.
Modern CRM with AI features for outreach and contact enrichment, positioned for small teams and agencies. Worth using if HubSpot feels heavy and you want a lighter CRM with clean AI-assisted workflows.
Best for: Marketing, partnerships, BD, and PR teams who manage relationships and don't need a heavyweight sales CRM.
Pricing: Free + paid from $20/seat/mo (Freemium)
Rating: 4/5