Frase

Category: SEO/Content

Content briefs and AI writing for SEO, at SMB pricing.

Frase is the SMB-friendly SEO content optimisation tool, content briefs, SERP analysis, AI writing, and rank tracking in one platform. Less polished than Clearscope on briefs and less powerful than Surfer on AI integration, but pricing meaningfully cheaper than both. Used by SMB content marketers and freelancers running SEO content on a budget. Worth shortlisting for SMB use cases where Clearscope and Surfer cost more than the budget allows.

Our verdict

AI content briefing and writing tool focused on SERP analysis and outline generation. Worth using if you want a more affordable Clearscope alternative for SEO content workflows.

Best for: SMB content marketers and freelancers running SEO content on a budget.

Pros

• SMB-friendly pricing on SEO content optimisation
• Bundled AI writing and briefs in one tool
• Decent feature breadth for the price

Cons

• Brief quality is less developed than Clearscope
• AI generation is less integrated than Surfer
• UI feels less polished than category leaders

Pricing: $45/mo (Paid)

Rating: 3.5/5