Gladly

Category: Sales/CRM

Customer-centric support platform, built around the person, not the ticket.

Gladly is the customer support platform built around the person rather than the ticket, every channel, every conversation, and every history in one unified view. AI features (Sidekick) added across triage, suggestions, and automated responses. Used by consumer brands and DTC who treat customer service as a brand asset rather than a cost centre. Pricing reflects enterprise positioning; SMBs should look at Intercom or Help Scout.

Our verdict

Customer service platform built around personalised, conversation-first support. Worth using if you're a DTC or hospitality brand where service experience is a competitive lever and you want a Zendesk alternative.

Best for: Premium consumer and DTC brands treating customer service as a brand asset, not a cost centre.

Pros

  • Person-centric model genuinely differentiated from ticket-based platforms
  • Strong fit for premium consumer and DTC brands
  • AI features integrated into support workflow

Cons

  • Pricing is enterprise-tier
  • Implementation involves meaningful onboarding
  • Best value at high support volume

Pricing: Custom (Enterprise)

Rating: 3.5/5