GoHalves

Category: Lead Gen/Data

Co-marketing matchmaking that pairs non-competing tech brands and drafts the campaign for both sides.

GoHalves is a co-marketing matchmaking platform for tech brands. It matches you with non-competing companies whose audiences genuinely overlap, scores the ICP fit, and once both sides accept, opens the thread with a proposal already drafted in each brand's voice. Setup is a short spoken or typed interview that builds your profile automatically. From there you pick from ready-made campaign playbooks covering newsletter swaps, social, podcasts, deals and in-app placements, and each side gets unique tracking links and its own results dashboard. The premise is simple. Trade audiences instead of bidding against each other for ads. It is starting with AI and AI-adjacent product companies, with other industries opening up as the pool grows. Pro is £99/mo for a single brand, Enterprise £249/mo adds a second brand, five seats, roles, approvals and SSO, and matches are unlimited on every plan.

Our verdict

A sharp answer to the part of co-marketing everyone actually struggles with, finding the right partner and getting the campaign off the ground. Both sides opt in before anyone makes contact, and the proposal lands pre-written, which removes most of the friction that kills partnerships.

Best for: Marketing teams at AI and tech companies who want audience growth through partnerships rather than paid ads or cold outreach.

Pros

  • Solves the real bottleneck in co-marketing, finding a partner whose audience overlaps and who is not quietly a competitor
  • Both sides opt in before contact, so no cold pitching, and the proposal arrives already drafted in each brand's voice
  • Ready-made playbooks across newsletter swaps, social, podcasts, deals and in-app, with per-side tracking links and reporting
  • Unlimited matches on every plan, so pricing tracks team structure rather than how many partners you meet

Cons

  • Still early. Matching opens once the pool is deep enough for everyone to get genuine matches, so the value builds as more brands join.

Pricing: £99/mo (Paid)

Rating: 5/5