Heap

Category: Analytics/Attribution

Auto-capture product analytics, define events after the fact, not before.

Heap is the auto-capture analytics platform, install once, every click and interaction gets logged, and you define events retroactively rather than instrumenting upfront. The pitch is that engineering teams stop being the bottleneck on analytics. AI features (Heap AI) surface friction and opportunities automatically. Used heavily by PLG and SaaS marketing teams who need behavioural analytics without weeks of tracking implementation. Pricing escalates for serious event volume.

Our verdict

Autocapture means you log every event by default and define what counts as a conversion later. Best when you don't know yet what you'll need to measure, which is most marketing teams most of the time.

Best for: PLG and SaaS teams who need product analytics without weeks of tracking implementation.

Pros

• Auto-capture means no upfront tracking implementation
• Retroactive event definition saves engineering cycles
• AI surfaces friction without manual analysis

Cons

• Pricing scales with event volume, worth modelling for analytics-heavy products
• Auto-capture noise can be overwhelming for focused analysis
• Customisation depth is less than Amplitude or Mixpanel

Pricing: Free + paid plans, Enterprise custom (Freemium)

Rating: 4/5