Category: Analytics/Attribution
Autocapture analytics, still sold separately.
Heap captures every interaction on your site or in your product automatically rather than requiring you to define events in advance, which is its central idea: you can ask questions retrospectively about behaviour you never thought to track. Around that sit funnels, journeys, retention and segment analysis. Contentsquare acquired it in 2023 but, unlike Hotjar, it still operates and sells separately with its own site, four-tier pricing page and self-serve signup. The parent's AI assistant has been pushed into the higher tiers and session replay became a paid add-on. Only the free tier has a published price; the three paid tiers are all quote-based. No Heap-branded MCP server could be confirmed.
Autocapture is a genuinely different proposition and the reason to choose Heap: every other analytics tool only knows what you told it to watch, which means every new question needs instrumentation and a wait. Being able to analyse something retrospectively is worth a lot when you are investigating a problem rather than monitoring a metric. It remains separately purchasable, unlike its sibling Hotjar which has been absorbed. Three limits. Three of the four tiers are quote-only, so there is no honest price to publish and you cannot compare without a sales conversation. Region-specific data storage, which is the thing a UK buyer needs, sits on the top enterprise tier only. And session-based metering gets expensive unpredictably on a high-traffic site. No Heap-branded MCP server exists; the parent's server is documented against its own product line.
Best for: Product and growth teams who want to answer questions about past behaviour they did not plan to track.
Pricing: Free tier, then quote-only (Freemium)
Rating: 4/5