Hootsuite

Category: Social/Community

Rebuilt as Social OS, with four MCP servers.

Hootsuite relaunched in June 2026 as what it calls a Social OS, renaming its components and putting an AI assistant across all plans. Publishing, inbox, employee advocacy and the listening product inherited from its Talkwalker acquisition are now separate named modules, each with its own first-party MCP server at a documented endpoint. There is no extra charge for MCP, but the listening and advocacy servers require the matching product, which in practice means enterprise. It remains the broadest of the established social suites, covering scheduling, engagement, analytics, social advertising and listening, with the deepest integration ecosystem in the category.

Our verdict

Still the most complete social suite, and the 2026 rebuild is more than a rename: four separate MCP servers with an AI assistant across all plans puts it ahead of most competitors on agent readiness, and having listening available from the same vendor rather than a second contract is a genuine advantage at scale. Governance, approvals and team management are mature in a way the cheaper tools are not. The reasons to look elsewhere are familiar. It is expensive, starting at ninety-nine dollars per user per month, and per-seat pricing punishes teams where several people need occasional access. The MCP servers that matter most, listening and advocacy, require the corresponding products, so the practical answer is enterprise. There is no native GBP page and a UK fetch returns dollars, so UK buyers carry the exchange rate. No EU or UK data residency is advertised, and the security reports are enterprise-only under agreement.

Best for: Larger teams and agencies who need publishing, engagement, listening and advocacy from one vendor with proper governance.

Pros

  • Four first-party MCP servers across publishing, inbox, listening and advocacy
  • AI assistant included on all plans at no extra charge
  • The broadest established social suite, with listening from the same vendor
  • Mature governance, approvals and team management
  • Deepest integration ecosystem in the category
  • Employee advocacy included rather than a separate product

Cons

  • Expensive, with per-seat pricing that punishes occasional users
  • The listening and advocacy MCP servers require those products, so enterprise in practice
  • No native GBP pricing, and a UK fetch returns dollars
  • No advertised EU or UK data residency
  • Security reports are enterprise-only under agreement
  • The 2026 renaming means most documentation and guides are out of date

Pricing: From $99/user/mo billed yearly (Paid)

Rating: 4/5