Category: Analytics/Attribution
Absorbed into Contentsquare. The brand is a lineage label now.
Hotjar popularised heatmaps, session recordings and on-site surveys for small teams, and for years was the easiest way to see how people actually behaved on a website. It is now absorbed into Contentsquare: hotjar.com redirects, the pricing page redirects, and there is no standalone Hotjar checkout. The capability survives and is sold as Contentsquare Experience Analytics, with heatmaps, recordings, funnels, surveys and frustration signals intact and an AI layer added on top. Existing Hotjar accounts are being migrated onto Contentsquare tiers per account rather than all at once, so some UK users are still on legacy billing and will see different prices from the public page. An MCP server is available, including on the free tier with a modest monthly call allowance.
Kept here as a signpost, because Hotjar is still what people search for and they should land on the current position rather than an old pricing page. The short version: the brand is now a lineage label, the product is Contentsquare Experience Analytics, and there is no way to buy Hotjar as such. The capability is intact and arguably better, with the AI summarisation of recordings and heatmaps being a genuine improvement on watching sessions yourself, and there is still a free tier. The MCP server being available even on free is unusually generous. Two practical notes. Migration is happening per account rather than all at once, so if you are an existing customer your prices may differ from the public page and you should check your own billing rather than assuming. And the free tier's MCP allowance is small enough to be a demonstration rather than a working integration. See our Contentsquare listing for the full picture.
Best for: Anyone who wants what Hotjar did, who should now be looking at Contentsquare Experience Analytics.
Pricing: Free, then from $39/mo under Contentsquare (Freemium)
Rating: 4/5