Lemlist

Category: Lead Gen/Data

Cold outreach with personalisation built into the sequence.

Lemlist is the cold outreach tool that took personalisation seriously before everyone did, image personalisation, video, multi-channel sequences across email and LinkedIn. AI features (Lemlist AI) extended into smart sequence generation, lead enrichment, and meeting booking. Used heavily by sales and agencies running mid-volume outbound where personalisation matters more than raw volume. Worth choosing over Instantly when reply-rate quality matters more than send volume.

Our verdict

Cold outreach platform with strong personalisation features including video, image, and landing-page personalisation. Worth using if creative personalisation is part of your outbound thesis and pure volume tools feel too cold.

Best for: Sales and agency teams running mid-volume personalised outbound where reply-rate quality matters.

Pros

  • Best-in-class personalisation features (images, video, multi-channel)
  • Multi-channel (email plus LinkedIn) in one sequence
  • AI features extend personalisation meaningfully

Cons

  • Deliverability infrastructure focus is less central than Instantly
  • Pricing tiers split features across plans
  • Best at mid-volume, less ideal for very low or very high volume

Pricing: $39/seat/mo (Paid)

Rating: 4/5