lemlist

Category: Lead Gen/Data

Multichannel outbound with MCP and pricing in pounds.

lemlist has grown from a cold email tool into a broader outbound platform. The email tier is priced on volume with unlimited users and senders, which is unusual and good for small teams. The multichannel tier is per user and adds LinkedIn automation, SMS and WhatsApp, calling with an in-app power dialler, a unified inbox and AI voice features. Underneath sits PeopleDB, a large B2B lead database, with enrichment and buying-intent signals sold as metered add-ons on top. lemwarm, the deliverability warm-up product, is bundled rather than charged separately, which is a genuine saving. Recent additions include lemAgent, an AI SDR, and intent-signal agents. There is a first-party MCP server with API-key authentication, a CLI, and a Claude connector listing, all ticked on every tier rather than gated to the top plan, though the company never states whether MCP is generally available or still beta.

Our verdict

A good product with two things UK readers will care about: it bills in pounds, which most of its competitors do not, and lemwarm deliverability is bundled rather than being another subscription. The volume-priced email tier with unlimited users is genuinely good value for a small team. The MCP server and CLI are available on every tier. Two caveats need stating properly. First, the lemlist privacy policy covers website visitors and its own customers, but does not describe the provenance or lawful basis for the very large contact database it sells access to, and we found no transparency notice or opt-out for the people in it. As the UK buyer you are the controller doing the outreach, so that gap is your exposure, not theirs. Their own sending policy pushes compliance entirely onto you. Second, the LinkedIn automation sits against LinkedIn's user agreement; to their credit the help centre publishes sensible daily limits and a ramp-up guide, which is more than most competitors do, but the account risk remains yours.

Best for: Small outbound teams who want email and LinkedIn in one sequence, and UK buyers who would rather be billed in pounds.

Pros

  • Bills in pounds as well as dollars and euros, rare in this category
  • lemwarm deliverability warm-up is bundled rather than a separate subscription
  • Email tier is volume-priced with unlimited users and senders
  • First-party MCP server and CLI on every tier, not gated to the top plan
  • Email, LinkedIn, SMS, WhatsApp and calling in one sequence on multichannel
  • Help centre publishes real LinkedIn daily limits and a ramp-up guide

Cons

  • The privacy policy does not describe the lawful basis or provenance of its lead database
  • No transparency notice or opt-out found for people in that database, which is your exposure
  • LinkedIn automation sits against LinkedIn's user agreement, with account risk on you
  • Enrichment and intent signals are metered add-ons that burn faster than expected
  • The multichannel tier is per user, so costs escalate with team size
  • Database size is quoted as three different figures across their own pages

Pricing: From $55/mo billed yearly, GBP available (Paid)

Rating: 4/5