Loomly

Category: Social/Community

Social media management for small teams and clients, solid mid-market option.

Loomly is the SMB-and-agency-friendly social media management platform, scheduling, content approval workflows, multi-channel publishing, and analytics. The differentiator is the approval workflow that suits agencies managing client content. AI features added across content generation. Worth a look for agencies managing multiple client brands or in-house teams with approval workflows.

Our verdict

Social media scheduling and collaboration tool aimed at small teams and agencies. Worth using if you want a clean workflow tool for content approval flows and don't need the depth of Sprout or Hootsuite.

Best for: Agencies managing multiple client brands or in-house teams with content approval workflows.

Pros

  • Strong approval workflows for agencies and team content
  • Multi-brand management built in
  • Reasonable pricing for the feature depth

Cons

  • Less feature depth than Sprout Social or Agorapulse
  • UI feels more traditional than newer competitors
  • Integration ecosystem is smaller

Pricing: $42/mo (Paid)

Rating: 3.5/5