Category: Social/Community
Acquired by Bending Spoons, with an undocumented MCP.
Loomly is a social media management tool built around the content calendar and approval workflow rather than raw scheduling, which is why agencies and in-house teams with sign-off requirements like it. It covers post ideas and prompts, scheduling across the major networks, an interaction inbox, analytics and asset storage, with the approval chain being the distinguishing feature. Bending Spoons acquired it in January 2025 and it remains actively maintained, with the data processing agreement updated in October 2026. There is an MCP endpoint that returns a valid challenge with read and draft scopes, but it is entirely undocumented with no help-centre article, so treat it as present but unsupported. The tiers were cut from four to three with a steep rise in the middle.
The approval workflow is the reason to choose it, and if you have ever had a client post go out without sign-off you will understand why that is worth paying for. The calendar-first design suits teams planning content weeks ahead rather than posting reactively. It is actively maintained under new ownership. Three things to weigh. Bending Spoons has a consistent pattern of acquiring software, reducing costs and raising prices, and the tier restructure from four plans to three with a sharp rise in the middle is consistent with that, so factor in what renewal might look like. The MCP endpoint exists and responds but is completely undocumented, so do not plan around it. And on data, it runs on US infrastructure with US-heavy sub-processors, and the data processing agreement never mentions UK GDPR or the UK transfer addendum specifically, which is thin for a UK agency holding client data.
Best for: Agencies and teams whose social process genuinely requires structured approval before anything publishes.
Pricing: From $49/mo billed yearly (Paid)
Rating: 3.5/5