Category: Email/Newsletter
Still the default, but visibly in harvest mode.
Mailchimp remains the best-known email marketing platform, covering campaigns, automations, landing pages, forms, basic CRM and commerce integrations, with a template library and editor that stays easier than most for non-specialists. It has been owned by Intuit since 2021. The picture in 2026 is of a product being managed for cash rather than growth: the free tier was cut in February to 250 contacts and 500 sends with automation removed, legacy plans rose by around eleven to thirteen per cent in April, Intuit broke Mailchimp out as a separate reporting segment guided to roughly flat growth, and there are reports of a failed sale attempt. The only official MCP server is a documentation search endpoint; it answers questions about the docs and does not touch your account data.
Still the easiest platform to get started on and there is real value in that, particularly for a small business with nobody who does email full time. The template editor and the overall experience remain more approachable than most competitors. But we would be doing readers a disservice not to describe the trajectory. The free tier was gutted in February to 250 contacts with automation removed, legacy prices rose in April, growth guidance is roughly flat, and the business has been separated out in reporting, which is usually what precedes a sale. The contact-counting complaint is also still live: unsubscribed and non-subscribed contacts count toward your plan limit unless you manually archive them, which means people routinely pay for contacts they cannot email. There is no EU or UK data residency, and the only official MCP server reads documentation rather than your account. If you are starting fresh, look at the alternatives first.
Best for: Small businesses who value familiarity and a gentle learning curve over capability, and who are not planning to grow the list much.
Pricing: Free to 250 contacts, then from $20/mo (Freemium)
Rating: 3.5/5