Make (Celonis)

Category: Automation/Workflow

Visual automation, cheaper than Zapier, now Celonis-owned.

Make builds automations on a visual canvas rather than a linear step list, which makes branching, error handling and complex routing far easier to see and debug than in its main competitor. It covers a large integration library, scheduling, webhooks, data stores and iterators, with AI agents and an MCP server added through 2026 and a broader platform launch in October. It is owned by Celonis, with pages now carrying Celonis copyright. The MCP implementation is the cleanest of the big three, documenting server and client separately and exposing organisation management rather than only scenario execution, included on all plans at no extra charge.

Our verdict

Better than Zapier for anything complicated and materially cheaper per operation, which is the trade you are making: a smaller integration library in exchange for a canvas that handles branching and error handling properly. Once a workflow has more than a handful of conditional paths, the visual model is the difference between maintainable and not. The MCP server is the cleanest of the big three, included on all plans and exposing organisation management rather than just running scenarios. The thing UK buyers should understand is the data position, because it is more subtle than it looks: you choose a US or EU zone at signup and cannot change it afterwards, but even on the EU zone, the AI assistant, AI web search and all the models still execute in the US. So the EU zone is not EU-only processing, and EU is not UK in any case. Credits do not roll over and running out halts your scenarios.

Best for: Anyone building automations complex enough that a linear step list becomes unreadable.

Pros

  • Visual canvas handles branching and error handling far better than a linear list
  • Materially cheaper per operation than Zapier
  • Cleanest MCP implementation of the big three, included on all plans
  • Exposes organisation management rather than only scenario execution
  • Large integration library, though smaller than Zapier's
  • Data stores, iterators and webhooks built in

Cons

  • The EU zone still executes AI features and models in the US
  • You choose the zone at signup and cannot change it later
  • Credits do not roll over, and running out halts your scenarios
  • Extra credits cost a premium above the included rate
  • Smaller integration library than Zapier
  • Pricing renders in the browser and sources disagree by around thirty per cent

Pricing: From around $9/mo, figures vary by source (Freemium)

Rating: 4.5/5