Make

Category: Automation/Workflow

Zapier's more powerful, visual cousin, for marketers who think in workflows.

Make (formerly Integromat) is the visual workflow automation platform that goes deeper than Zapier, visual scenario builder, branching logic, data transformation, and lower pricing for high-volume workflows. Used by marketing ops, growth, and revops teams who outgrew Zapier or need branching workflows Zapier can't handle. Steeper learning curve but more powerful once you're in. AI features added natural-language scenario generation. Worth choosing over Zapier when you need real workflow logic, not just app-to-app triggers.

Our verdict

The visual-workflow tool serious automation builders graduate to from Zapier. Worth choosing when you need real branching logic, data transformation, and lower per-operation cost at volume, and you're not ready to self-host n8n.

Best for: Marketing ops and growth teams running complex automation workflows beyond simple triggers.

Pros

  • More powerful than Zapier for complex branching workflows
  • Lower per-operation pricing at scale
  • Visual scenario builder is clearer for complex logic

Cons

  • Steeper learning curve than Zapier
  • Less polished UX for casual users
  • Integration library is smaller than Zapier's (still extensive)

Pricing: Free + paid from $9/mo (Freemium)

Rating: 4.5/5