Marketo

Category: Email/Newsletter

Enterprise B2B marketing automation, Adobe's flagship MA platform.

Marketo (Adobe Marketo Engage) is the enterprise B2B marketing automation platform, email, nurture, scoring, attribution, ABM, and integration with Salesforce as the de facto B2B standard for years. Owned by Adobe and increasingly integrated with Adobe Experience Cloud. AI features (Sensei) added across content, segmentation, and predictive scoring. Used by enterprise B2B marketing teams; not for SMB. Often part of the broader Adobe Experience Cloud commitment.

Our verdict

Adobe-owned enterprise marketing automation platform, AI features layered onto a heavyweight B2B stack. Worth using if you're an enterprise B2B team already on Adobe and need serious lead scoring, attribution, and orchestration.

Best for: Enterprise B2B marketing teams running serious nurture, scoring, and attribution alongside Salesforce.

Pros

• Enterprise B2B depth, scoring, nurture, ABM, attribution
• Tight Salesforce integration
• Adobe ecosystem advantage for enterprise customers

Cons

• Pricing is enterprise-tier
• Implementation is a project rather than a quick signup
• UI/UX feels more traditional despite Adobe ownership

Pricing: Custom (Enterprise)

Rating: 3.5/5