Category: Analytics/Attribution
Media monitoring and PR intelligence for enterprise comms teams.
Meltwater is the enterprise media monitoring and PR intelligence platform, track brand mentions across news, social, broadcast, and print, with AI-driven sentiment, share-of-voice, and campaign measurement. Used by enterprise PR, comms, and brand teams who treat media monitoring as a daily intelligence function. Less consumer-research focused than Brandwatch, more PR-focused. AI features (Mira) added strong summarisation and reporting automation in 2024 to 2025.
Enterprise media intelligence platform covering PR, social, and consumer insight with AI features throughout. Worth using if you're a large brand or agency that needs broad media monitoring and dedicated account support.
Best for: Enterprise PR, comms, and brand teams treating media monitoring as core daily intelligence.
Pricing: Custom (Enterprise)
Rating: 3.5/5