Mention

Category: Analytics/Attribution

Mid-market brand monitoring, between Brand24 and the enterprise tools.

Mention sits between Brand24 and the enterprise listening tools, real-time brand and competitor monitoring across social, news, blogs, and forums, with AI-driven sentiment and alerts. Pricing is friendlier than Brandwatch or Meltwater; depth is greater than Google Alerts. Useful for mid-market marketing and PR teams running brand monitoring as a core function without enterprise budget. Owned by Mynewsdesk/NP Digital.

Our verdict

Social listening and brand monitoring tool aimed at mid-market. Worth using as a middle ground between Brand24 and Brandwatch when you need real-time alerts and basic sentiment.

Best for: Mid-market marketing and PR teams running brand monitoring without enterprise budget.

Pros

• Mid-market sweet spot on price and depth
• Real-time monitoring with useful alerts
• Sentiment and influence scoring

Cons

• Coverage depth on niche sources is more limited than Brandwatch or Meltwater
• UI improvements have been gradual
• Pricing tiers split features across plans

Pricing: $49/mo (Paid)

Rating: 3.5/5