Microsoft Copilot

Category: Productivity

Microsoft's AI everywhere, Office, Windows, GitHub, and now ad platforms.

Microsoft Copilot is Microsoft's AI assistant brand across Word, Excel, PowerPoint, Outlook, Teams, Windows, GitHub, and increasingly marketing surfaces (Microsoft Advertising Copilot). For marketing teams on M365, it's the AI that lives where you already work, drafting emails, summarising meetings, building Excel analyses, generating slides. Less polished than ChatGPT or Claude as a standalone chat, but the integration ceiling is huge if your team is M365-native. Pricing depends on existing Microsoft licensing.

Our verdict

Microsoft's AI layer across Word, Excel, PowerPoint, Outlook, and Teams. Worth using if your org runs on Microsoft 365 and you want AI inside the apps your team already lives in.

Best for: Teams running on Microsoft 365 who want AI living inside the Office apps they already use.

Pros

• Lives inside the M365 apps your team already uses
• Excel and PowerPoint integration is genuinely useful
• Cross-product context (Outlook, Teams, Docs) compounds

Cons

• Standalone chat quality is less developed than ChatGPT or Claude
• Best value when already on M365
• Feature rollout varies by licence tier

Pricing: $30/user/mo (Copilot for M365) (Paid)

Rating: 4/5