Category: SEO/Content
Still shipping, with AI visibility in every tier.
Moz covers keyword research, rank tracking, site audit, link analysis and local SEO, with Domain Authority remaining the metric most people still quote even when they use another tool. Contrary to its reputation for coasting, it has shipped meaningfully in 2026: a standalone AI visibility product, AI visibility dashboards included in every Moz Pro tier with prompt tracking across the main assistants, and AI content briefs. Moz Local and the rank tracking product are both still sold with no sunsets announced. There is an MCP server, but it sits behind the separately billed Data API rather than being included with a Moz Pro subscription, so treat it as gated.
Better than its reputation, and we checked specifically because the coasting narrative is widely repeated and does not hold up: AI visibility dashboards shipped into every Pro tier during 2026, a standalone AI product launched, and nothing has been sunset. Including prompt tracking in the base subscription rather than as an add-on is a better deal than most competitors offer. Domain Authority remains the industry shorthand whether or not that is deserved. Three limits. Prompt tracking refreshes weekly where rivals run daily, which matters if you are actively working on visibility rather than monitoring it. The MCP server requires separate Data API billing on top of your Moz Pro subscription, so agent access is an additional cost rather than included. And it is dollar-priced with no UK or EU residency option. Depth on keywords and backlinks sits behind Ahrefs and Semrush.
Best for: Teams who want a solid all-round SEO platform with AI visibility included rather than sold separately.
Pricing: From $79/mo billed yearly (Paid)
Rating: 4/5