Moz

Category: SEO/Content

The original SEO platform, still solid, but losing share to Ahrefs and Semrush.

Moz is the longest-running SEO platform, keyword research, rank tracking, link analysis, technical SEO, and the original Domain Authority metric. Strong brand recognition and community (Moz Blog, Whiteboard Friday) but feature velocity has lagged Ahrefs and Semrush in recent years. AI features added but trail competitors. Worth using if you're already on Moz; less compelling as a new choice for serious SEO teams in 2026.

Our verdict

Long-standing SEO platform with strong domain authority metrics and AI features. Worth using if you're already invested in Moz's metrics or want a more approachable alternative to Ahrefs and Semrush.

Best for: SEO teams already on Moz who don't want to migrate, or those who value the brand and content ecosystem.

Pros

• Strong brand recognition and content ecosystem
• Reasonable pricing across tiers
• Domain Authority remains an industry reference metric

Cons

• Feature velocity has been slower than Ahrefs or Semrush for some time
• AI feature integration is less developed than competitors
• UI feels more traditional than newer entrants

Pricing: $99/mo (Paid)

Rating: 3.5/5