Notion

Category: Productivity

Docs, wiki, projects, increasingly an AI knowledge management platform.

Notion is the docs-wiki-database-projects platform many marketing teams use as their operating system, content briefs, campaign trackers, OKRs, internal wikis. Notion AI added writing assistance, summarisation, and Q&A across your workspace; Notion AI Agents extended into autonomous task completion in 2025. The killer feature is Q&A across your workspace, ask a question, get an answer pulled from your team's docs and databases. Used by virtually every modern marketing team in some capacity.

Our verdict

AI features are now usable rather than novelty, and the database flexibility is the real moat. Worth using as your team's source of truth, overkill if you just need docs.

Best for: Marketing and ops teams running docs, wikis, content briefs, and project tracking in one workspace.

Pros

• Q&A across your workspace is genuinely transformative
• Flexible enough to absorb most marketing ops workflows
• Strong AI features integrated into the workspace

Cons

• Flexibility can lead to workspace sprawl without discipline
• AI features are priced separately on top of base subscription
• Performance can degrade on very large workspaces

Pricing: Free + paid from $10/seat/mo, AI add-on $10/seat/mo (Freemium)

Rating: 4.5/5