Category: AI Search/Research
Track and improve how AI assistants describe and recommend your brand.
Obsero is a UK-built AI search intelligence platform that monitors how your brand appears in answers from ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Google AI Overviews and AI Mode. It runs your chosen prompts daily and reports on four measures: visibility, prominence, sentiment and citations, each benchmarked against competitors. Alongside tracking there is prompt analytics showing the exact language models use about you, citation analysis identifying which sources the models trust, agent analytics, a content optimiser that turns findings into page-level recommendations, postcode-level targeting for local brands, and MCP access so you can query your own data from an AI assistant. A separate GEO consultancy arm works alongside your team on strategy, content and earning citations.
A credible entrant in a category that has filled up fast. The pricing model is the most interesting thing here: rather than seat or feature tiers, you pay by tracked prompt per day, every feature included at every level, with unlimited seats. That suits a small team tracking a focused set of questions, and it scales down further than most rivals. The flip side is that costs climb with ambition rather than headcount, and Claude costs four model credits against one for everything else, so tracking it across several markets adds up quickly. Worth a look if you want AI visibility tracking without buying a full SEO suite, or if the consultancy layer appeals. If you already pay for Ahrefs or Semrush, check what their AI visibility modules cover before adding another subscription.
Best for: Brand, SEO and content teams who want to see how AI assistants describe them, and who would rather buy a focused tool than a full SEO suite.
Pricing: From £98/mo (Paid)
Rating: 4/5