Category: Email/Newsletter
Ecommerce email and SMS, with a GBP selector.
Omnisend is ecommerce email and SMS marketing, built around prebuilt automation flows for cart abandonment, browse abandonment, welcome series, post-purchase and win-back, with segmentation driven by purchase behaviour and popups and forms for capture. It is Lithuanian and sits between the general email platforms and Klaviyo on both capability and price. There are two documented first-party MCP server versions, with an August 2026 release adding granular per-area read and write permissions, role-gated and with no separate fee. The pricing page carries a currency selector including pounds alongside dollars and euros.
The best value in ecommerce email for a store that is not yet at the scale where Klaviyo's depth pays for itself. The prebuilt flows work out of the box rather than needing building, which matters when nobody on the team does email full time, and SMS being in the same platform avoids a second subscription. Being EU-headquartered is a point in its favour for UK buyers and the pound selector means you are not carrying the exchange rate. The MCP implementation is notably good: two documented versions with granular per-area read and write permissions is more careful than most, and there is no extra fee. Two caveats. Despite the EU headquarters, hosting is on Google Cloud with no named region, so EU residency is not confirmed and you should ask rather than assume. And it is narrowly ecommerce, with reporting that is competent rather than deep.
Best for: Small and mid-size ecommerce stores who want Klaviyo-style flows without Klaviyo pricing.
Pricing: Free, then from $16/mo (Freemium)
Rating: 4.5/5