Pacvue

Category: Automation/Workflow

Retail media management, and it now supports Tesco.

Pacvue manages retail media advertising across marketplaces and retailer networks, combining campaign management, bid automation, share-of-voice tracking, competitive intelligence and reporting. It has historically been Amazon-centric and remains strongest there, but has expanded across Walmart, Instacart, Criteo-powered networks and others, with a Tesco Media integration added in late 2025 which is the development that makes it relevant to UK readers. It is owned by Assembly, a private-equity-backed group, and Helium 10 now sits under the same brand. Recent additions include MCP servers for reporting, data querying and share of voice, described as included at no additional cost and authenticated by OAuth or API token, with campaign management write capability still in development. There is a confirmed London office.

Our verdict

The strongest dedicated retail media platform, and the Tesco integration is the piece that moves it from an American tool to something a UK brand can genuinely use. Bid automation and share-of-voice tracking at SKU level are the features that justify it once your retail media spend is material. The MCP servers being described as included at no extra cost is notable, though they are read-focused for now with campaign write capability still being built, and there is no public endpoint documentation, so verify before relying on it. Two things to check against your own situation. It remains Amazon-centric in depth even as the retailer list grows, so if Amazon is a small part of your business the value is thinner. And on UK retail coverage specifically, Tesco is the only British retailer we could confirm, so if Sainsbury's, Ocado or Boots matter to you, ask directly rather than assuming. Pricing is a percentage of spend, undisclosed, with annual prepayment commonly reported.

Best for: Brands with significant Amazon spend who are expanding into other retail media networks, including Tesco in the UK.

Pros

  • The strongest dedicated retail media management platform
  • Tesco Media integration makes it genuinely usable for UK brands
  • MCP servers for reporting, data querying and share of voice, described as included
  • SKU-level bid automation and share-of-voice tracking
  • Helium 10 under the same brand for Amazon research
  • Confirmed London office

Cons

  • Still Amazon-centric in depth, so thinner value if Amazon is a small channel for you
  • Tesco is the only UK retailer we could confirm
  • MCP campaign write capability is still in development, and no endpoint is documented
  • Priced as a percentage of spend, undisclosed, with annual prepayment commonly reported
  • Data residency and UK GDPR terms are not public

Pricing: Pricing on application, percentage of spend (Enterprise)

Rating: 4/5