Category: Sales/CRM
Salesforce's B2B marketing automation, now Marketing Cloud Account Engagement.
Pardot (officially renamed Marketing Cloud Account Engagement) is Salesforce's B2B marketing automation platform, email nurture, lead scoring, ABM, and tight Salesforce integration. The Salesforce-native alternative to Marketo for enterprise B2B. AI features (Einstein) added across scoring, segmentation, and content. Used by enterprise B2B teams already on Salesforce who want first-party MA. Worth considering vs Marketo if Salesforce is your CRM standard.
Salesforce's B2B marketing automation, now called Marketing Cloud Account Engagement. Worth using if you're an enterprise Salesforce shop and need automation that lives inside the same data layer as your sales org.
Best for: Enterprise B2B teams running on Salesforce who want first-party marketing automation integration.
Pricing: Custom (Enterprise)
Rating: 3/5