Pencil

Category: AI Image/Design

The Brandtech Group's AI ad-creative platform with every major model in one place.

Pencil is the AI creative platform built by The Brandtech Group, used by enterprise advertisers, Unilever, Diageo, L'Oréal, Japan Airlines, to generate, test, and scale ad creative at volume. The play is aggregation: rather than picking one image or video model, Pencil routes you between OpenAI, Google Veo, Adobe Firefly, Runway, Bria and others, with SOC 2, IP indemnification, and brand-safety guardrails on top. Production teams report 50% creative cost reduction and 79% ROAS improvements in case studies. It's the closest thing to an enterprise "operating system" for AI ad production in 2026.

Our verdict

AI ad creative generator focused on performance creative for paid social. Worth using if you're running enough paid spend to justify generating and testing dozens of variants weekly.

Best for: Enterprise advertisers and global agencies running creative at scale who need governance and model choice.

Pros

• One subscription unlocks every major image and video model, including Google Veo and Nano Banana Pro
• Enterprise governance (SOC 2, IP indemnification, no-train policy) covers procurement
• Built-in brand guardrails and retailer-compliance review

Cons

• Priced and built for enterprise, likely overkill for solo marketers
• Real ROI depends on plugging into a high-volume creative pipeline
• Less hands-on than using Midjourney or Runway directly

Pricing: Custom (Enterprise)

Rating: 3.5/5