Pomelli (Google Labs)

Category: AI Image/Design

Free Google Labs campaign generator. Not available in the UK.

Pomelli is a Google Labs experiment built with DeepMind. It crawls your website and existing imagery to build what it calls a Business DNA profile, capturing your tone of voice, colour palette, fonts and visual style, then uses that to suggest campaign directions or work from a prompt you supply. From there it generates branded, editable assets for social posts, web and advertising, which you can edit in the tool before downloading. It is aimed squarely at small businesses with no design resource. The important caveat for readers here is availability: as of now it is limited to the United States, Canada, Australia and New Zealand, in English only, and is not available in the United Kingdom. Note also that the correct address is labs.google/pomelli; the pomelli.google domain our listing previously used does not resolve.

Our verdict

Genuinely good for what it is, and free, but we have to lead with the thing that matters most to this audience: it is not available in the United Kingdom. Until that changes, a UK reader cannot use it, and we would rather say so plainly than let you find out after signing up. If you work across US or Australian markets it is worth knowing about. The Business DNA idea is the strongest part, because deriving tone, palette and visual style from your existing site produces far more on-brand output than a prompt alone, and it is the same approach several paid tools charge for. Being free and backed by DeepMind makes it an easy trial where it is available. The other caution is that this is an explicitly labelled Labs experiment, and Google has sunset several Labs products during 2026. There is no post-beta pricing announced and no commitment to a general release, so do not build a workflow on it.

Best for: Small businesses in the US, Canada, Australia or New Zealand wanting free, on-brand campaign assets without a designer.

Pros

  • Completely free during the public beta
  • Business DNA derives tone, palette and visual style from your existing website
  • Generates editable assets rather than flat images
  • Backed by Google Labs and DeepMind
  • Genuinely aimed at small businesses with no design resource

Cons

  • Not available in the United Kingdom, only the US, Canada, Australia and New Zealand
  • English only
  • An explicitly labelled Labs experiment, and Google has sunset several in 2026
  • No post-beta pricing announced and no commitment to general release
  • Do not build a workflow on it given the above

Pricing: Free during public beta (Free)

Rating: 3.5/5