Profound

Category: AI Search/Research

The leading AI visibility platform, enterprise-priced.

Profound is the best-funded company in AI visibility, having raised a large round in September 2026 at a valuation near two billion dollars co-led by two of the most prominent venture firms. It tracks how your brand appears across up to nine AI engines on enterprise plans, covering visibility, sentiment, citations, shopping results, prompt volumes, referrals and bot traffic, with a fact-checking capability for spotting where models state something wrong about you. It has repositioned from monitoring toward an agentic platform, adding agents, projects, sheets, a context manager and documents. There is a well-documented first-party MCP server with read-only analytics tools plus write-capable workflow and knowledge tools, available on the enterprise plan. Published tiers are a free seven-day trial limited to fifty prompts a day across three engines, and enterprise custom pricing.

Our verdict

The category leader by funding and arguably by product scope, and the documentation around its MCP server is the best of any AI visibility tool here, with read-only analytics alongside write-capable workflow tools. Nine engines on enterprise is wide coverage, and the fact-checking capability is genuinely distinctive, since knowing a model is stating something factually wrong about your company is more actionable than a visibility score. Three things to weigh. There are only two published tiers, a seven-day trial and enterprise custom, so there is no middle ground and smaller teams are better served by the cheaper trackers in this directory, several of which offer wider engine coverage for a fraction of the cost. No EU or UK data residency is verifiable from any of their published material, so get it in writing. And a methodology note worth knowing before you compare vendors: their visibility denominator counts only responses that contain at least one brand, so the scores are not comparable with rivals calculated differently.

Best for: Large brands treating AI search visibility as a measured channel with a budget attached, rather than something to spot-check.

Pros

  • Best-documented MCP server in AI visibility, with read and write tools
  • Up to nine AI engines tracked on enterprise plans
  • Fact-checking spots where models state something wrong about you
  • Shopping results, prompt volumes, referrals and bot traffic all covered
  • By far the best funded company in the category
  • Repositioned into agents, projects and workflow rather than monitoring alone

Cons

  • Only two published tiers: a seven-day trial and enterprise custom
  • No middle ground, so smaller teams should look at the cheaper trackers here
  • No EU or UK data residency verifiable from published material
  • Visibility scores are not comparable with rivals due to a different denominator
  • MCP is enterprise-only
  • No GBP pricing

Pricing: Free 7-day trial, then enterprise pricing (Enterprise)

Rating: 4.5/5