Protaige

Category: Automation/Workflow

AI campaign platform with an agent that runs the brief.

Protaige is built around Maia, an agent pitched as an AI account director rather than a copilot. The thing holding it together is Brand DNA, which stores your voice, products, personas and visual identity and applies them across everything the platform produces, so output is on-brand without re-briefing each time. From there, Campaign Studio and Sketch Studio handle creation, Autopilot ships a complete campaign from a single brief, and social publishing, scheduling and a performance dashboard close the loop. There is semantic stock image search and video generation alongside. The company says Maia also operates inside email, WhatsApp, Slack and video meetings rather than only in its own interface. Pricing runs on a credit unit called Sparks, with a free tier of 100, no card required, and tiers up to an enterprise plan that adds managed MCP, API and webhook setup.

Our verdict

Brand DNA is the idea worth paying attention to. Most AI marketing tools make you re-establish your voice and positioning every session; storing it once and having it applied across campaign, creative and social output is the difference between usable and nearly-usable, and the free tier is generous enough to test whether it actually holds your voice. The breadth is real, covering creation through to publishing and reporting in one place. Two honest notes. Sparks is an opaque unit, the site never says what one Spark buys, so the gap between the $30 and $600 tiers is impossible to evaluate before you start using it, and you should burn through the free credits first to calibrate. And the company is young with no named customers or case studies published, so the scale claims rest on its own announcements. The MCP support sits behind custom-priced enterprise rather than being self-serve, which is a shame given who would want it.

Best for: Small marketing teams who want one platform across content, distribution and reporting, and who like the idea of briefing an agent rather than operating a toolset.

Pros

  • Brand DNA stores voice, products, personas and visual identity and applies them everywhere
  • Covers creation, publishing, scheduling and reporting in one platform
  • Autopilot produces a complete campaign from a single brief
  • Generous free tier with no card required, enough to judge whether it holds your voice
  • Agent reachable through email, WhatsApp, Slack and video meetings, not just its own UI
  • Entry paid tier at $30 is accessible for a small team

Cons

  • Sparks is an opaque credit unit, so tiers are hard to compare before you use it
  • MCP support sits behind custom-priced enterprise rather than self-serve
  • Young company with no named customers or case studies published
  • Scale claims rest on the company's own announcements
  • Breadth means it competes with specialists at every individual step

Pricing: Free tier, then from $30/mo (Freemium)

Rating: 3.5/5