ROAARRR

Category: Analytics/Attribution

Simple funnel analytics for startups, from awareness to retention.

ROAARRR is a developer-first growth analytics tool that tracks a startup funnel end to end: search impressions and clicks for awareness, page views and signups for acquisition, then activation and day 1 and day 7 retention. Everything lands on one dashboard rather than being split across a search console, a web analytics tool and a product analytics tool. Setup runs from a single terminal command, and the free tier covers 200,000 events a month with 90-day retention and unlimited team members. Paid moves you to 10 million events, 365-day retention, custom events and funnels, API access and data export. Built in the Netherlands with data hosted in Germany.

Our verdict

A tidy answer for founders and small teams who have ended up with four analytics tools and want one dashboard instead. The funnel view, from search impressions through to retention, is the point, and the free tier is generous enough to evaluate properly. It is deliberately narrow: no session replay, heatmaps, surveys or A/B testing, and no enterprise SSO, so it is not a PostHog or Amplitude replacement for a larger team. For a startup wanting to see whether growth is actually working, without a week of setup, it does the job.

Best for: Founders and small startup teams who want one clear funnel dashboard instead of stitching together search, web and product analytics.

Pros

  • One funnel view from awareness through to retention, replacing several separate tools
  • Genuinely usable free tier: 200,000 events a month, 90-day retention, unlimited team members
  • Paid plan is cheap at EUR19/month for 10 million events
  • Setup is a single terminal command, so you are live in minutes
  • EU-built with data hosted in Germany, which helps if residency matters
  • Unlimited team members on every tier, including free

Cons

  • Deliberately narrow: no session replay, heatmaps, surveys, product tours or A/B testing
  • No enterprise SSO or fine-grained permissions, so larger organisations will outgrow it
  • Developer-first setup, so you need someone comfortable in a terminal to install it
  • Small and young, with a short public track record compared with established analytics suites

Pricing: Free, then EUR19/mo (Freemium)

Rating: 3.5/5