Category: Sales/CRM
The enterprise standard, with hosted MCP and GBP pricing.
Salesforce is the dominant enterprise CRM, and for marketers the relevant surfaces are Sales Cloud for pipeline, Marketing Cloud for campaigns, Data Cloud for unification and Agentforce for agents. It publishes two first-party MCP products: a free open-source developer server with more than sixty tools, and hosted MCP servers that reached general availability in April 2026, available from Enterprise Edition upward, running inside your org's security perimeter and enforcing existing sharing rules. Agentforce moved from per-conversation pricing to Flex Credits, with the two models unable to coexist in one org. It publishes genuine pound pricing, and agreed to acquire Fin, formerly Intercom, in June 2026.
Nobody chooses Salesforce for its marketing tools in isolation; they choose it because everything else already lives there, and on that basis the argument holds. The hosted MCP servers are notably well designed, running inside the org perimeter and enforcing existing sharing rules rather than bypassing them, which is the right architecture for CRM data and better than several competitors manage. Published pound pricing is a genuine advantage. Two cost warnings. The per-seat figure is a floor rather than a budget: Data Cloud, implementation and Agentforce consumption land on top, and Flex Credits bill in arrears with no cap, which makes agent spend genuinely hard to forecast. And the credits are dollar-denominated even on a pound contract. UK residency through Hyperforce exists but is contract-dependent, and US parentage means the usual jurisdictional exposure regardless.
Best for: Organisations already standardised on Salesforce, where the marketing tooling's value comes from sitting on the same data.
Pricing: From £20/user/mo billed yearly (Enterprise)
Rating: 4/5