Category: Email/Newsletter
Email and SMS together, with an unusually generous free tier.
Sender combines email marketing, SMS and web push in one platform, which is the reason to look at it over an email-only tool: a single automation can send an email, wait, then follow up by text without wiring two systems together. You get a drag-and-drop builder, prebuilt and custom automation workflows triggered by behaviour and purchase data, segmentation, A/B testing, popups and signup forms, and reporting with ecommerce revenue tracking. Integrations cover the main ecommerce platforms, WordPress and Zapier, with an API for anything else. The free plan is the headline: it includes a real subscriber allowance and a monthly email allowance with automation included rather than held back as a paid upsell, which makes it one of the few genuinely usable free tiers in email marketing. Paid plans scale by subscriber count.
The free plan is the strongest argument. Most free email tiers withhold automation, which is the feature that actually makes email work, and Sender includes it, so a small store can run an abandoned cart flow at zero cost. Having SMS in the same automation rather than bolted on is a real advantage for ecommerce, where a text follow-up often outperforms a third email. Expect the trade-offs of a value-priced platform: fewer integrations than the market leaders, a simpler builder, and reporting that is adequate rather than deep. SMS is billed as credits on top of your plan, so budget that separately. For a small team that has outgrown a basic newsletter tool but cannot justify Klaviyo, this is a sensible middle step.
Best for: Small businesses, ecommerce brands and solo operators who want email and SMS in one automation and are watching every pound of software spend.
Pricing: Free, then from around $8/mo (Freemium)
Rating: 4/5