Sora

Category: AI Video

OpenAI's flagship video model, best when you don't need to edit afterward.

Sora is OpenAI's text-to-video model, long, high-resolution, prompt-following clips that became the headline AI video moment in 2024 and shipped as a consumer product in late 2024. Quality is strong on standalone clips with rich prompts; weaker on character consistency across shots and any kind of timeline-based editing. Bundled with ChatGPT Plus/Pro at higher tiers. Best treated as a high-quality clip generator for hero moments rather than a production tool, where Runway and Veo offer more workflow depth.

Our verdict

OpenAI's flagship text-to-video model, the headline-grabber for generative video quality. Worth using when output quality matters more than control, and you accept the limits of pure prompt-to-video for now.

Best for: Marketers and creators generating standalone AI video clips for hero moments and social.

Pros

  • Output quality on individual clips is among the best in the category
  • Bundled with ChatGPT subscriptions for existing users
  • Strong prompt adherence on complex scenes

Cons

  • Editing and continuity tools are more limited than Runway
  • Character consistency across shots is still developing
  • Output is limited by ChatGPT tier credits

Pricing: Included with ChatGPT Plus ($20/mo) and Pro ($200/mo) (Paid)

Rating: 4/5