StackAdapt

Category: Automation/Workflow

Programmatic advertising platform with AI-driven targeting and creative.

StackAdapt is a programmatic advertising platform, display, video, native, CTV, audio, and DOOH across the open web with AI-driven targeting and bid management. Used by mid-market and enterprise agencies and in-house teams running diversified open-web media beyond Meta and Google. AI features added creative optimisation and predictive targeting. Self-serve and managed-service options. Worth shortlisting for media teams diversifying beyond walled-garden platforms.

Our verdict

Programmatic advertising platform with AI optimisation across native, display, video, and CTV. Worth using if you're a mid-market or enterprise advertiser wanting a self-serve DSP with strong account support.

Best for: Mid-market and enterprise marketing teams diversifying beyond Meta/Google into open-web programmatic.

Pros

• Broad open-web programmatic coverage in one platform
• Strong CTV and DOOH alongside display
• AI targeting and creative optimisation integrated

Cons

• Enterprise and agency positioning, not for SMB direct buyers
• Self-serve requires programmatic literacy
• Open-web reach is being pressured by privacy changes across the industry

Pricing: Custom (Enterprise)

Rating: 4/5