Starnus

Category: Lead Gen/Data

Brief it on your ICP once, it runs the outbound week by week.

Starnus runs outbound as a standing operation rather than a campaign you build. Point it at your website and a set of parallel agents crawl the site, map competitors, extract your proposition, build an ICP, analyse pain points and find signals, returning a full ICP in about thirty seconds with no account needed, which is a genuinely good free front door. From there it selects leads scored on ICP fit, enriches them with LinkedIn, email and phone data in a lead workspace, and runs multichannel sequences across email and LinkedIn with follow-ups and reply detection. The output is a week-by-week outbound plan you approve once and it executes, with a dashboard tracking leads found, emails sent, LinkedIn connections and acceptance, and open rates. There is a managed service option if you would rather it was run for you. Dutch company, part-funded by EU and regional grants.

Our verdict

The free ICP analysis is worth running whether or not you buy anything: thirty seconds, no account, and it gives you a readable summary of your own positioning and competitor set that is useful on its own. The approve-the-plan-once model suits a founder who wants outbound happening without managing it daily. Two caveats to go in with. Pricing is not retrievable from the site, the page does not render properly, and third-party figures conflict, so treat the trial as the way to find out rather than any number you read elsewhere. And automated LinkedIn connection requests and messaging at the volumes implied breaches LinkedIn's user agreement, with the account risk sitting on you. Worth knowing the company pivoted into this from modular robotics and is grant-funded rather than VC-backed, which is not a problem in itself but does mean a small team in a category full of very well-funded competitors. No named customers yet, and the landing page metrics are placeholders.

Best for: Small European B2B teams who want an outbound motion running without hiring an SDR, and who will start from the free ICP analysis before committing.

Pros

  • Free ICP analysis in about thirty seconds with no account, genuinely useful on its own
  • Approve a week-by-week plan once rather than managing campaigns daily
  • Email and LinkedIn in one sequence with reply detection and follow-ups
  • Lead scoring against ICP fit rather than a flat list
  • Managed service option if you would rather not run it yourself
  • Fourteen-day trial with no card

Cons

  • Pricing is not retrievable from the site and third-party figures conflict
  • Automated LinkedIn outreach breaches LinkedIn's terms and the account risk is yours
  • No named customers, and the landing page dashboard figures are placeholder data
  • Small grant-funded team in a category full of far better-funded competitors
  • No MCP server, and the API is for embedding rather than driving outbound

Pricing: Free ICP analysis, 14-day trial, pricing on application (Paid)

Rating: 3.5/5