Category: Sales/CRM
Interactive product demos your prospects click through themselves.
Storylane captures your actual product as a clickable replica, then lets you turn it into something a prospect can explore without a sales call or a sandbox account. You record a flow once, and from it you can build a guided tour with tooltips, a self-serve interactive demo for your website, a demo for a specific deal, or a demo library organised by use case. Because it captures the real UI rather than a video, you can edit the data on screen, which means swapping in a prospect's company name, logo and plausible numbers so the demo looks like their account rather than Acme Corp. Demos embed on a landing page, drop into an email, or sit behind a form, and analytics tell you who opened one, how far they got and where they stopped, which pushes into your CRM as an intent signal. There is a free tier and no engineering work required.
A straightforwardly good idea executed well. Interactive demos consistently beat both a static video and a scheduled call for early-stage buyers, because people would rather click than watch or book, and the personalisation is the part that lands, a demo showing a prospect's own name and numbers is a different conversation. The engagement analytics flowing into the CRM turn it from a marketing asset into a qualification signal, which is where the actual return is. Two honest notes: it needs a genuine maintenance habit, since a UI redesign means recapturing flows, and it only really makes sense if you sell software with a visual interface. Nothing here is complicated to run, and the free tier is enough to build one and test it.
Best for: Product marketing and sales teams at software companies who want prospects to experience the product before a call, and to know who engaged and how far they got.
Pricing: Free, then from around $40/mo (Freemium)
Rating: 4.5/5