Category: SEO/Content
Write content that ranks on Google and gets cited by AI search engines.
Surfer, now branded Positive Surfer and moved to surfer.ai, started as an on-page SEO content optimiser and has repositioned around AI search. The Content Editor still gives live, competition-based guidelines as you write, scored against the pages already ranking, with WordPress, Google Docs and Contentful integrations. Around it sits an AI Tracker that monitors how often your brand is mentioned in ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with share of voice, mention gap and sentiment. Content Audit flags ranking drops and quick-win refreshes, Topical Map plans clusters for topical authority, and there are cannibalisation reports, keyword research, an AI detector and humaniser, plus MCP access so you can pull Surfer data into ChatGPT or Claude. Used by 150,000+ customers.
One of the few incumbent SEO tools that has made the jump to AI search credibly rather than bolting on a dashboard. If you are writing content regularly, the Content Editor remains the strongest part and the reason most people pay. The AI visibility tracking is genuinely useful but watch which tier you need: prompt tracking is weekly and ChatGPT-only on Standard, and you need Pro at $182/mo for daily refresh across all five models. There is also a standalone AI Search Analytics plan at $82/mo if you only want tracking and no writing tools. Pricing is per month billed yearly, charged for the full year upfront, so the real commitment is larger than the headline.
Best for: Content and SEO teams publishing regularly who want one tool for writing, optimising and tracking how AI assistants cite them.
Pricing: From $49/mo (yearly) (Paid)
Rating: 4/5