Timelaps

Category: Analytics/Attribution

Continuous brand tracking across 82 markets, with the price published.

Timelaps is a continuous brand health tracker. It fields quantitative online and mobile surveys to census-matched consumer panels in 82 markets, in local languages, and refreshes a dashboard monthly rather than handing you a quarterly PDF. The modules are the standard brand-tracking set done properly: a brand funnel covering awareness, consideration, purchase and loyalty; Moments, which measures Category Entry Points and is explicitly built on the Ehrenberg-Bass mental availability framework; brand associations; advertising recall and word of mouth; category insights covering repertoire size, switching behaviour and decision-making style; and buyer demographics and media. You can filter by demographics, brand users or decision-making style, and an AI analyst writes the executive summary. Studies are co-designed by that analyst and a human brand research expert, and you are live within two to six weeks of signing.

Our verdict

A legitimately useful product at a price that undercuts the traditional research houses by an order of magnitude, and the fact that it publishes its pricing at all in this category is worth something. Building the Moments module on Ehrenberg-Bass Category Entry Points is the right call methodologically, and continuous monthly refresh across one consistent methodology in 82 markets, UK included, is genuinely hard to get elsewhere at this price. Two things to be straight about. The AI-native label is thinner than it sounds: on the evidence AI does study design assistance and insight summarisation, while the underlying data is conventional online panel research, so judge it as a modern brand tracker rather than an AI measurement product. And there are no named customers, no logos and no verifiable team credentials anywhere, which for a product starting at $15,000 a year is a real gap, so ask for references. Note the entry tier drops the Moments module, which is the differentiated part, and that response volumes are annual totals, so sub-group analysis will have wide margins.

Best for: Brands spending real money on awareness who currently have nothing between Google Trends and an annual brand-lift study, and who need one methodology across several markets.

Pros

  • Publishes its pricing, which almost nothing else in brand tracking does
  • One consistent methodology across 82 markets including the UK
  • Moments module built on the Ehrenberg-Bass Category Entry Points framework
  • Monthly refresh rather than a quarterly report, on a shareable dashboard
  • Live in two to six weeks from signing
  • An order of magnitude cheaper than Kantar, Ipsos or Nielsen

Cons

  • The AI-native framing is thin, the underlying data is conventional panel research
  • No named customers, logos or verifiable team credentials, so ask for references
  • The entry tier drops Moments, which is the differentiated part of the methodology
  • Response volumes are annual totals, so sub-group analysis has wide margins of error
  • No free trial and no API or integrations, delivery is dashboard only

Pricing: From $15,000 per region per year (Enterprise)

Rating: 4/5